H&M partners with South Africa's Mantsho in first collaboration with an African label

Swedish retail giant H&M has joined forces with South African brand Mantsho, in its first ever collaboration with an African designer.

The Mantsho label was created by Johannesburg-based designer, Palesa Mokubung, in 2004, and has graced many runways worldwide including in the United States, Greece, and India.

In Mokubung's native Sesotho language, Mantsho means "Black is beautiful."

"Mantsho x H&M is an exciting collection celebrating the elegance and vibrancy of Africa with modern edgy designs created for the stylish carefree woman," reads a statement jointly released by H&M and Mantsho.

The collection which launched August 15th is for women's accessories and clothes, and introduces a uniquely South African feel to H&M customers around the world.